Introducing
Learn to market your business with this step-by-step framework that will take you from feeling confused and overwhelmed to confident in your ability to strategically attract your ideal customers and grow your business.
Barbara Gobbi has been a marketing professional for almost 30 years, helping to launch and grow small and medium sized businesses and non-profit organizations.
Her strategies have been used by brands such as Holiday Inn, Radisson, Moe's Southwest Grill, Good Year Tires, Allstate Insurance, and more.
Not only does she use these strategies with her own clients, she has used them to launch her own multiple six-figure marketing agency, BG Marketing, which offers custom marketing solutions for small businesses.
Marketing Plan Masterclass is the ONLY program of its kind that…
1. Helps students to create an internal marketing message
2. Teaches how to get a deep understanding of customers and their needs
3. Create a strategic marketing plan
4. Teaches the fundamentals of many marketing techniques
5. Provides resource how-to tutorials of all social media platforms, email marketing, blogging, graphic design, and more.
So if you’re ready to finally grow your business while avoiding the stress and frustration...
Here's how we'll help you get here:
Module 1
Define Your Brand
Get a better understanding of what makes you different and valuable so that you can craft compelling marketing messages.
- Understand what makes you different from your competition
- Declare your brand promise and what you believe in
- Learn how to talk about what you do that attracts and not repels your audience
- Discover what your brand should look like, including images, fonts, colors, and language
Module 2
Discover your Ideal Customer Avatar (ICA)
Have a crystal clear idea of who your dream customer is and where to find them (and how they will find you).
- Identify your Ideal Customer Avatar
- Discover what they need most, and how your business can solve their problems
- Learn the art of attraction so that your marketing draws them to you
Module 3
Learn which marketing strategies to use in your business.
Know which tools to use to reach your target customer and how to use them.
- Learn the difference between selling and marketing
- Understand the different strategies for marketing a product vs. service
- How to make your local business stand out
- Learn the different strategies for Business to Business versus Business to Consumer organizations
- Determine the right tools to use for your business
- Identify the right places to find your ICA
- Learn how to build raving fans
- Understand the do's and don'ts of online marketing
Module 4
Write a Strategic Marketing Plan.
Create a custom plan to reach your customers and crush your goals.
- Declare your destination and write SMART goals
- Create a step-by-step plan with strategic marketing tactics
- Add time frames and budgets to break down your goals
- Learn to systemize your marketing with scheduling and batching
Bonus Module
'How To' Video Tutorials
- Social Media: Facebook, Instragram, Twitter, LinkedIn, Pinterest, YouTube
- Business Tools: Google My Business, Email Funnels, Blogs, ConvertKit, Trello, Houtsuite
- Visual Marketing Tools: Canva, PicMonkey
14 Day Guarantee
We are so confident that these strategies will help you grow your brand that we offer a 14-day money-back guarantee. If after completing all of the lessons in Modules 1 and 2, you don't discover blind spots in your current efforts and new strategies to help you attract and retain new customers, leading to an increase in confidence and competence, we will refund your money and wish you all the best.
For details about the return policy, click HERE.
Here’s what you’re getting when you enroll today:
Marketing Plan Masterclass - $1,200 Value
- Marketing Plan Workbook - $299 Value
- Lifetime access to course and materials - $1,200 Value
- 12-Week Access to Private Facebook Group with Live Q&A sessions held 2x a week- $1,297 Value
- 12+ Video Resource 'How To' Tutorials - $1200 Value
Total Value: $3,996
Register now and also get these Exclusive Bonuses:
- 60 min. 1-1 Coaching session with Barbara Gobbi - $150 Value
- Social media templates, holidays and quotes - $299 Value
- 18-month Content Calendar - $199 Value
When you add it all up, that’s a value of $648
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
4 Monthly Payments of
$125
$99!
OR
Pay Upfront
Pay in Full
$497
$395!
Frequently Asked Questions
The course is provided completely online, so you can take it at your own pace. You will need a computer or a tablet to access the course. There is also an app for iPhone and Android so you can access the course on the go.
You will have lifetime access to the course and all the modules. As social networks and other systems reviewed in the course make changes to their platforms, we will update the module and notify you that an updated tutorial has been added to the course.
Marketing Plan Masterclass is currently only offered 2 times per year, in the Spring and in the Fall. If you do not sign for this cohort, you can join our waitlst for our next session in approximately 6 months.
Yes, you probably can learn some strategies on line. However, you will spend hours hunting for the information and you may get inconsistent or old information. The step-by-step framework taught inside of the Marketing Plan Masterclass has been tried and tested and works when all of the steps are followed in the order presented.
The course is delivered over 4 weeks, with a new module being released each week. After Module 3 is released, we will release all of the how-to tutorial lessons. While you can take this at your pace, it should take 4-8 weeks to complete the entire course.
After Module 4 is released and you begin to work on your action plan, you will receive an email to schedule your session with Barbara Gobbi. The session will be via Zoom and you Barbara will help make recommendations for your individual company. You will have 4 weeks to schedule and complete the appointment.
We are so confident that these strategies will help you grow your brand that we offer a 14-day money-back guarantee. If after completing all of the lessons in Modules 1 and 2, you don't discover blind spots in your current efforts and new strategies to help you attract and retain new customers, leading to an increase in confidence and competence, we will refund your money and wish you all the best.
Here’s what you’re getting when you enroll today:
Marketing Plan Masterclass - $1,200 Value
- Marketing Plan Workbook - $299 Value
- Lifetime access to course and materials - $1,200 Value
- 12-Week Access to Private Facebook Group with Live Q&A sessions held 2x a week- $1,297 Value
- 12+ Video Resource 'How To' Tutorials - $1,200 Value
Total Value: $3,996
Register now and also get these Exclusive Bonuses:
- 60 min. 1-1 Coaching session with Barbara Gobbi - $150 Value
- Social media templates, holidays and quotes - $299 Value
- 18-month Content Calendar - $199 Value
When you add it all up, that’s a value of $648
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
4 Monthly Payments of
$125
$99!
OR
Pay Upfront
Full Payment
$497
$395!
The Marketing Plan Masterclass is PERFECT for you if…
- You're just starting your business and want to attract the right customers from the beginning.
- You’re confused and frustrated about what works with your business to attract your ideal customers, and you’re ready to learn the secret sauce to working with your dream customers.
- You’ve “tried” some strategies in the past but nothing worked and you gave up, but now you’re committed to FINALLY knowing exactly what will work for you.
- You think you don’t have the time or the tech skills to market your business yourself, but you’re eager to learn so that you can truly OWN your marketing.
- You want to build a business that you love. One that lights you up and provides more financial and time freedom for you and your family.
- You're ready to take massive action and crush your goals.
If you said “yes” to at least 3 of the above, I can’t wait to meet you inside Marketing Plan Masterclass.
Here’s what you’re getting when you enroll today:
Marketing Plan Masterclass - $1,200 Value
- Marketing Plan Workbook - $299 Value
- Lifetime access to course and materials - $1,200 Value
- 12-Week Access to Private Facebook Group with Live Q&A sessions held 2x a week- $1,297 Value
- 12+ Video Resource 'How To' Tutorials - $1,200 Value
Total Value: $3,996
Register now and also get these Exclusive Bonuses:
- 60 min. 1-1 Coaching session with Barbara Gobbi - $150 Value
- Social media templates, holidays and quotes - $299 Value
- 18-month Content Calendar - $199 Value
When you add it all up, that’s a value of $648
But when you enroll today, you’ll get access to everything for just:
Payment Monthly
4 Monthly Payments of
$125
$99!
OR
Payment Upfront
Full Payment
$497
$395!
