STRATEGICALLY GROW YOUR BUSINESS
step-by-step
without the stress, confusion and frustration
If you’re a small business owner, solopreneur, or you have a side hustle and you're looking to attract your ideal customer and you're confused and frustrated about what works with your business, you don't need another platform. You need a strategic plan.
You've tried your hand at all the marketing tools in the past, you've posted on social media, and you've even bought print ads, but nothing worked. You think you don't have the time, money or tech skills needed to market your business yourself. And bottom line, you're confused about what you should be doing.
HERE'S WHAT YOU
MIGHT NOT KNOW
Even if you post on social media, attracting your ideal customer isn't as obvious as you may think.
-
You haven't told them why you're different
Your ideal customer will be attracted to you once you've told them why you're different from your competition. -
You don't know your ideal customer well enough
You may be trying to sell your product to your customer without understanding what they need most. -
You don't know which marketing strategies will attract your customer
There are so many methods available to market your business, but the only ones that matter are the ones your customer uses. -
You don't have a plan
Without a strategic plan to reach your goals you're just winging it, wasting time and money. -
You don't understand the tech
Every time you think you understand one marketing method, another one comes along, or they change the rules of the first one.
Even though 627,000 businesses are started each year, 95% of them will fail.
Business owners know they should create a plan to achieve their goals, yet they don't.
Entrepreneurs who write a plan are 42% more likely to achieve their goal.
There's more to marketing your business than building a website and a Facebook page.
If you build it, they won't come.
Marketing is changing so fast and what you've done in the past isn't working anymore. A lot of people have given you advice, "You should post on Instagram", "You need to create a LinkedIn profile", "YouTube is where it's at". But you're confused about what is the right thing to do. And, you don't have time to try and learn new platforms. And everything you do isn't working. You're wearing yourself down working harder.
The reason why nothing is working is because you may not understand your customer on a deeper level and figured out the message that they need to hear that will help them solve their problems. Instead of finding customers to buy your products, you need to create products for your customers.
On top of that, no one is teaching you the do's and don'ts of social media, email and other marketing methods. Every time you think you have it figured out, they change it.
After learning how to craft marketing messages that articulate what makes you different than your competition and solves your customers problems, and then create a strategic plan to promote your company on the platforms where your customers are, you will have the confidence and competence to finally reach your dream customer and grow your brand.
According to Inc.com, the Top 5 Reasons Small Business Fail:
1. Failure to market online
2. Failing to listen to their customers
3. Failing to leverage future growth
4. Failing to adapt (and grow) when the market changes
5. Failing to track and measure your marketing efforts
Here's what to do instead:
Define Your Brand
What makes you different?
Understanding yourself and your competition better, you will know what makes your different and is your unique value proposition, so that you can articulate why your product or service is an obvious choice for your target audience.
Know Your Customer
What does your customer need or want that you can provide?
Knowing your customers goes beyond their age or gender. It's knowing them on a deep level, their goals and challenges, and what keeps them up at night, so that you can craft a marketing message that makes them know that you understand them.
Create an Action Plan
Know the specific strategies and actions needed to achieve your goals.
The most successful businesses have strategic plans that outline the step-by-step actions needed to reach their goal.
Shh...I'm going to let you in on a little secret
Once you understand the core principles of marketing, you will competently and confidently attract your dream customer. You can use these strategies at any time to pivot your business or leverage for greater growth. I'm teaching the strategies I've used with hundreds of brands over the past 30 years.
"I took Marketing Master Class and WOW has it made a difference in my ability to market properly and to the correct ideal customer.
"Not only did I learn, but I made friends through the class and feel that I walked away with knowledge that will help my business to grow and flourish with new customer/clients and fellow masterclass participants."
Laura R.
"I signed up for Marketing Masterclass back in April. It is everything a small business will need from writing your marketing message to finding your ideal customer to social media marketing.
Don’t walk, run to her next class, you’ll thank me later!"
Tina V.
Introducing...
The complete step-by-step framework for business owners that will take you from feeling confused and overwhelmed to confident in your ability to strategically attract your ideal customers and grow your business.
Barbara Gobbi has been a marketing professional for almost 30 years, helping to launch and grow small and medium sized businesses and non-profit organizations.
Her strategies have been used by brands such as Holiday Inn, Radisson, Moe's Southwest Grill, Good Year Tires, Allstate Insurance, and more.
Not only does she use these strategies with her own clients, she has used them to launch her own multiple six-figure marketing agency, BG Marketing, which offers custom marketing solutions for small businesses.
Marketing Masterclass is the ONLY program of its kind that…
1. Helps students to create an internal marketing message
2. Teaches how to get a deep understanding of customers and their needs
3. Create a strategic marketing plan
4. Teaches the fundamentals of many marketing techniques
Are you ready to finally grow your business while avoiding the stress and frustration?
Here's how we'll help you get here:
Module 1
Define Your Brand
Get a better understanding of what makes you different and valuable so that you can craft compelling marketing messages.
- Understand what makes you different from your competition
- Declare your brand promise and what you believe in
- Learn how to talk about what you do that attracts and not repels your audience
- Discover what your brand should look like, including images, fonts, colors, and language
Module 2
Discover your Ideal Customer Avatar (ICA)
Have a crystal clear idea of who your dream customer is and where to find them (and how they will find you).
- Identify your Ideal Customer Avatar
- Discover what they need most, and how your business can solve their problems
- Learn the art of attraction so that your marketing draws them to you
Module 3
Learn which marketing strategies to use in your business.
Know which tools to use to reach your target customer and how to use them.
- Learn the difference between selling and marketing
- Understand the different strategies for marketing a product vs. service
- How to make your local business stand out
- Learn the different strategies for Business to Business versus Business to Consumer organizations
- Determine the right tools to use for your business
- Identify the right places to find your ICA
- Learn how to build raving fans
- Understand the do's and don'ts of online marketing
Module 4
Write a Strategic Marketing Plan.
Create a custom plan to reach your customers and crush your goals.
- Declare your destination and write SMART goals
- Create a step-by-step plan with strategic marketing tactics
- Add time frames and budgets to break down your goals
- Learn to systemize your marketing with scheduling and batching
14- Day Guarantee
We are so confident that these strategies will help you grow your brand that we offer a 14-day money-back guarantee. If after completing all of the lessons in Modules 1 and 2, you don't discover blind spots in your current efforts and new strategies to help you attract and retain new customers, leading to an increase in confidence and competence, we will refund your money and wish you all the best.
For details about the return policy, click HERE.
Here’s what you’re getting when you enroll today:
- Marketing Plan Workbook - $299 Value
- Lifetime access to course and materials - $1,200 Value
- Access to Private Facebook Group with additional training, support, and community - $1,297 Value
Total Value: $4,500
Register now and get a bonus DIY 18 month social media content calendar that includes:
- 18-month Content Calendar with daily prompts - $199 Value
- Over 80 Holiday Graphic images - $199 Value
- 100 Engaging Conversation Starter Questions plus 100 Inspirational Quotes
When you add it all up, that’s a value of $4,898
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
2 Monthly Payments of
$199
$99!
OR
Pay Upfront
Pay in Full
$397
$197!
Frequently Asked Questions
The course is provided completely online, so you can take it at your own pace. You will need a computer or a tablet to access the course. There is also an app for iPhone and Android so you can access the course on the go.
You will have lifetime access to the course and all the modules. As social networks and other systems reviewed in the course make changes to their platforms, we will update the module and notify you that an updated tutorial has been added to the course.
Yes, you probably can learn some strategies on line. However, you will spend hours hunting for the information and you may get inconsistent or old information. The step-by-step framework taught inside of the Marketing Plan Masterclass has been tried and tested and works when all of the steps are followed in the order presented.
While you can take this at your pace, it should take 4-8 weeks to complete the entire course.
We are so confident that these strategies will help you grow your brand that we offer a 14-day money-back guarantee. If after completing all of the lessons in Modules 1 and 2, you don't discover blind spots in your current efforts and new strategies to help you attract and retain new customers, leading to an increase in confidence and competence, we will refund your money and wish you all the best.
For details about the return policy, click HERE.
The Marketing Masterclass is PERFECT for you if…
- You're just starting your business and want to attract the right customers from the beginning.
- You’re confused and frustrated about what works with your business to attract your ideal customers, and you’re ready to learn the secret sauce to working with your dream customers.
- You’ve “tried” some strategies in the past but nothing worked and you gave up, but now you’re committed to FINALLY knowing exactly what will work for you.
- You think you don’t have the time or the tech skills to market your business yourself, but you’re eager to learn so that you can truly OWN your marketing.
- You want to build a business that you love. One that lights you up and provides more financial and time freedom for you and your family.
- You're ready to take massive action and crush your goals.
If you said “yes” to at least 3 of the above, I can’t wait to meet you inside
Marketing Masterclass.
Here’s what you’re getting when you enroll today:
- Marketing Plan Workbook - $299 Value
- Lifetime access to course and materials - $1,200 Value
- Access to Private Facebook Group with additional training, support, and community - $1,297 Value
Total Value: $4,500
Register now and get a bonus DIY 18 month social media content calendar that includes:
- 18-month Content Calendar with daily prompts - $199 Value
- Over 80 Holiday Graphic images - $199 Value
- 100 Engaging Conversation Starter Questions plus 100 Inspirational Quotes
When you add it all up, that’s a value of $4,898
But when you enroll today, you’ll get access to everything for just:
Payment Monthly
2 Monthly Payments of
$199
$99!
OR
Payment Upfront
Full Payment
$397
$197!
